Stores Bow To Pressure To Celebrate “Christmas”- Not “Holiday”

This goes to prove that the free market works and it works so much better than any government interference ever could. The American Family Association has typically led the effort every year to put stores on notice that if they boycott Christmas than those within their networks will boycott them.  And, it looks like it’s working… Via The Blaze.

Originally, AFA accused the sporting goods giant of choosing “holiday” over “Christmas” for its end-of-year marketing. “If you go into a Dick’s Sporting Goods store, don‘t look for ’Christmas.‘ It won’t be there,” AFA wrote in an action alert on its website. “You won’t find it in their newspaper inserts or on their website either. As for their television commercials…forget it. Ironically, Dick‘s website makes a big deal out of its ’Holiday Shop.’ Complete with bows, ornaments and trees. But it’s not Christmas, it‘s ’holiday.’”

The alert went on to call Dick’s “likely the most ‘anti-Christmas’ of all” the 100 top retailers.

But at 11:37 pm ET, AFA sent an e-mail to supporters explaining Dick’s will include “Christmas” in its marketing and canceled the boycott.

“Dick‘s Sporting Goods has told AFA that ’Christmas’ will become a huge part of their advertising beginning November 28,” the e-mail from president Tim Wildmon says. It also outlines a conference call with Vice-Chairman Bill Columbo, who told AFA, “We have made significant changes from past years, when ‘holiday’ was the dominant theme of our advertising.” According to Columbo, the “Christmas” marketing plan was already in place prior to AFA’s boycott.

The plan includes the following:

  1. Beginning November 28, Sunday newspaper inserts will read “Christmas 2010.”  It will continue each Sunday through Christmas.
  2. Dick’s website will display the Christmas message prior to the first insert (next week) in time for Thanksgiving day.
  3. Television commercials running after November 28th will also refer to Christmas season.

Columbo apologized for not returning calls and letters prior to AFA’s action alert.

“All across America,” Wildmon writes in the e-mail, “companies are coming to realize they should include Christ and Christmas in their advertising.”


About The Author: Brittany Pounders is a conservative political commentator, blogger, and freelancer. She is a frequent guest columnist for The Toronto Sun, and can be heard through many different radio and media outlets such as The Blaze Radio Network, The Chris Salcedo Show, The Ed Dean Radio Show, has appeared on The Glenn Beck Show and regularly on cable news channels, including NewsmaxTv, One America News Network, America Trends, and the Fox News with Neil Cavuto. She resides in Texas with her husband and is raising three of the finest little people in the world. Follow her on… Facebook or @LibertyBritt